David L. Rogers: The Digital Transformation Playbook: Rethink Your Business for the Digital Age

The Digital Transformation Playbook: Rethink Your Business for the Digital Age


Description

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

"Seventh grade was going to be awesome. The only thing missing was Mr. Terupt. Breast development and nipple bumps As well as classic MacNean dishes like the Gratin of Cod (on the menu as long as Neven can remember), Salad of Wood Pigeon (from 'Uncle Frank's land in Westmeath') and the chef's The Digital Transformation Playbook: Rethink Your Business for the Digital Age free pdf personal favourite, Duck Confit, there are more aspirational dishes reflecting Neven's evolution as a chef, such as the signature starter A Study of Shellfish or the truly impressive dinner party dish, Turbot with Crab Cannelloni and Prawn Veloute. There's still plenty to choose from if you want the comfort of simpler food, including dishes cooked for staff suppers at MacNean House like Turkey and Leek Stroganoff and MacNean Fish Pie. Or just enjoy the writing and the stunning photography in this beautiful book, and celebrate the achievements of one of Ireland's best-loved chefs.


____________________________
Author: David L. Rogers
Number of Pages: 296 pages
Published Date: 03 May 2016
Publisher: Columbia University Press
Publication Country: New York, United States
Language: English
ISBN: 9780231175449
Download Link: Click Here
____________________________

Tags:

download book, ebook pdf,download epub, download book, free pdf, iOS, facebook, book review, kindle,read book The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David L. Rogers fb2,iPad, epub download, pocket, for mac,The Digital Transformation Playbook: Rethink Your Business for the Digital Age iOS,David L. Rogers mobi,download pdf, iPhone, fb2, download ebook, free ebook, zip, ebook, download torrent, paperback, for PC, Read online, mobi, rar

A Conspiracy of Violence download ebook
Magician's End